SINERGI becomes SAWI’s Course Director in Sports Marketing

Lausanne, October 29th, 2015 – SINERGI Sports Consulting is proud to announce the launch of a SAWI course in sports marketing that will start on Tuesday, January 12th, 2016. Nadia Atienza, SINERGI’s Marketing & Communications Manager, becomes its Course Director.

This course, lasting over a period of four months and giving access to a SAWI Diploma in Sports Marketing, is aimed to different profiles : on the one hand, Marketing or Communications Managers/Coordinators in a company or organisation and looking at a career move in the sports industry or, in the other hand, professionals active in the sports field willing to get expertise and knowledge in the marketing functions of a sports entity.

The aim is to give a 360° vision to the leaders of tomorrow in the sports marketing field, by preparing them to have a leading function in a professional and practical way.

Nadia Atienza, Marketing & Communications Manager at SINERGI Sports Consulting and SAWI Course Director in sports marketing, said : « Over the last twenty years, the sports industry has been having a growing impact on the world economy, investing in public infrastructure, mobilising resources and creating new professions and jobs. Sports, when seen as a highly emotional and inspirational tool for people at a large scale, seems easy to understand. However sports has its own codes and specificities that professionals interested in working in this area should know. It is therefore essential to professionalize this field in order to make experts perfectly aware of the specificities of the sports environment. ».

Skills developed during the course :
• To understand the role and necessity of marketing in the sports industry
• To elaborate concepts and marketing strategies specific to sports
• To understand and acknowledge the basics of the sports market and its major actors, at national and international level (federations, associations and clubs, sports
departments in cities and regions, tourist offices, events and organisers, agencies, brands, etc.)
• To plan, implement and control marketing and communication actions
• To understand and to be able to use the different marketing and communication services and tools applicable to sports (sponsorship, communication and media, digital strategy, TV rights)
• To get to know the basics of sports law, notably contract law
• To assess oneself to be able to do an assertive self-positioning within the sports market

Several speakers, well-known in their field of expertise, have already confirmed their participation to the 2016 course in sports marketing :

Eric Amstein - Sports Marketing Expert, ex-adidas
Sergei Aschwanden - Director, Villars Sports Centre
Nadia Atienza - Marketing & Communications Director, SINERGI Sports Consulting
Arnaud Berdal - Managing Director, Actua & Tanja Bojan Besson - Head of PR, Actua
Jérôme Brunet-Moret - Project Manager, RTS Sport
Jacky Delapierre - Director, Athletissima
Christel Deshaie - Strategic Planning Project Manager, IOC
Corinne Druey – Communications Consultant, SYNTAGME
Christophe Huybrechts – Head of Sports, Ville de Nyon
Patrick Koller - Head of Communications, FIBA
Nicolas Nervi – Marketing Director, Bemore
Giancarlo Sergi - President, Swiss Basketball & Managing Director, SINERGI Sports Consulting
Pascal Schluechter – Marketing Manager, BCN
Serge Vittoz – Attorney-of-law specialised in sports, CPV Partners
Chris Wolf - Commercial & Marketing Director, LHC

The course will take place in the SAWI headquarters in Lausanne. The participation to a major sports event and the visit of an international sports federation’s headquarters is also included in the course.

For more information or to register :
Nadia Atienza
Course Director
E-mail :
Phone : 021 / 601 82 12

Kamire Biedermann
Responsible for the organisation of the course
E-mail :
Téléphone : 021 / 343 40 60

SINERGI Sports Consulting is a management consulting firm advising Sports Organisations and Commercial Entities in the areas of Event Planning & Bidding Strategy, Business Development & Marketing, as well as Communications & Digital Strategy. Our mission is to foster synergies for and among our clients, by using sport as a platform for global promotion and development. Our values are Excellence, Transparency and Commitment.

Leading institute of tuition in the field of contemporary marketing, SAWI Academy for Marketing and Communication SA gathers under one same roof a wide range of more than 20 programs of on-the-job training and the Polycom school. Founded in Bienne in 1968, SAWI provides today tuition in Lausanne, Geneva, Zurich and Bern. The group consists of 250 lecturers and more than 800 participants to the courses, seminars and workshops each year.

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